In 2010, Brilliance was one of the top ten most-productive carmakers in China coming in ninth and selling a half million units. That year it sold over 150,000 passenger cars and nearly 80,000 minibuses. In 2009, the company was the eighth-largest automaker in China. Sales in several European countries stopped in 2010.īrilliance divested itself of the loss-making Zhonghua branch on December 31, 2009, to its ultimate shareholder Huachen Automotive Group Holdings Company Limited, which continues to sell the vehicles Zhonghua makes. Its models are, alongside FAW Group Audis, Beijing Benz Mercedes Benzes, and Lexuses, some of the only Western luxury cars to have gained popularity in the Chinese market.Īlongside many Chinese automakers looking to enter the US market, Brilliance postponed such plans in 2008 but has briefly sold cars in Europe. In 2003, BMW and Brilliance signed a deal for the production of BMW-branded sedans in China. The origins of Brilliance Auto Group can be traced to a state-owned auto factory which, under Yang Rong, became a leading Chinese maker of minibuses between 1991, the year Yang invested in the company, and 2002, when he fled into exile.
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